Detailed reviews of advertising platforms that will help you choose the optimal platform for advertising.
Popular Ad Networks
Google Ads
Rating: 9.5/10
Advantages:
- Largest audience reach
- High quality traffic
- Detailed analytics
- Flexible targeting settings
Disadvantages:
- High cost per click
- Strict placement rules
- Complex moderation system
Rates:
- Minimum budget: $1/day
- CPC: from $0.01 to $10+ (depends on niche)
- Commission: 0% (only for clicks)
Best suited for:
- E-commerce and online stores
- Local business
- High-margin products
- B2B services
Facebook Ads
Rating: 9.2/10
Advantages:
- Excellent targeting capabilities
- Large user base
- Good conversion rates
- Detailed audience analytics
Disadvantages:
- Frequent policy changes
- High competition
- Complex algorithm
Rates:
- Minimum budget: $1/day
- CPC: from $0.50 to $5+ (depends on niche)
- Commission: 0% (only for clicks)
Best suited for:
- E-commerce
- Mobile applications
- Lead generation
- Brand awareness
TikTok Ads
Rating: 8.8/10
Advantages:
- Growing platform
- Young audience
- Creative formats
- Good engagement rates
Disadvantages:
- Limited targeting
- New platform
- Uncertain ROI
Rates:
- Minimum budget: $20/day
- CPC: from $0.50 to $3+
- Commission: 0%
Best suited for:
- Mobile applications
- Entertainment content
- Youth products
- Brand awareness
LinkedIn Ads
Rating: 8.5/10
Advantages:
- Professional audience
- High-quality leads
- B2B focus
- Good targeting options
Disadvantages:
- High costs
- Limited audience
- Complex interface
Rates:
- Minimum budget: $10/day
- CPC: from $2 to $15+
- Commission: 0%
Best suited for:
- B2B services
- Professional training
- Software sales
- Recruitment
Comparison Table
| Network | CPC | Quality | Reach | Ease of Use | Overall |
|---|---|---|---|---|---|
| Google Ads | 7/10 | 10/10 | 10/10 | 6/10 | 9.5/10 |
| 8/10 | 9/10 | 9/10 | 7/10 | 9.2/10 | |
| TikTok | 8/10 | 7/10 | 8/10 | 8/10 | 8.8/10 |
| 5/10 | 9/10 | 6/10 | 6/10 | 8.5/10 |
Selection Criteria
1. Budget
- Low budget (<$100/day): Facebook, TikTok
- Medium budget ($100-1000/day): Google Ads, Facebook
- High budget (>$1000/day): Google Ads, LinkedIn
2. Target Audience
- B2C: Facebook, TikTok, Google Ads
- B2B: LinkedIn, Google Ads
- Local: Google Ads, Facebook
- Global: Google Ads, Facebook
3. Campaign Goals
- Traffic: Google Ads, Facebook
- Leads: LinkedIn, Google Ads
- Sales: Google Ads, Facebook
- Brand awareness: TikTok, Facebook
Tips for Choosing
- Start with Google Ads - most universal platform
- Test Facebook - good for most niches
- Consider TikTok - for young audiences
- Use LinkedIn - only for B2B
Latest Updates
January 2024:
- Google Ads improved AI targeting
- Facebook launched new ad formats
- TikTok expanded targeting options
- LinkedIn reduced minimum budgets
Follow our updates to stay informed about the latest changes in ad networks!